• MERRIEWOOD MERCANTILE image
  • MERRIEWOOD MERCANTILE image
  • MERRIEWOOD MERCANTILE image
  • MERRIEWOOD MERCANTILE image

MERRIEWOOD MERCANTILE Identity, Packaging

The branding system for the Merriewood family of local, sustainable, organic and handmade goods is inspired by the Arts and Crafts movement as an antidote to the often corporate flavor of commercial and luxury brand marketing.  The system includes a custom typeface to be used across packaging, collateral, signage, advertising and electronic media.  Production values are to reflect the homespun values of the founders and community they support, focusing on the use of letterpress, silkscreen, hand painting, carving and handmade papers.