• RESCHER LAW image
  • RESCHER LAW image
  • RESCHER LAW image

RESCHER LAW Identity

The themes behind this identity system for Rescher Law, a firm specializing in corporate law for small startups in San Francisco, build upon the ethics embraced by its founder – a calm, even-handed towerblock in the minefield of city hall bureaucracy.  The triquetra symbol gives a nod to the notion that there’s beauty and order in all intricacy.  “To see corporate law as a knot, one has to see the reason and balance which gives it strength to hold the system in place”.

 

The logotype itself is based on the ever-present and common Minion Pro typeface, which has been redrawn, scanned and nudged to express intimacy and personal interpretation.